Where Are We Going, Walt Whitman?

Design of the campaign for Where are we going, Walt Whitman? An ecosophical roadmap for artists and other futurists, theoretical program of the Gerrit Rietveld Academie. As introduced that year, “by exploring the potentialities of ecological worldviews, old and new, through theory and art, WAWGWW? seeked, to accelerate, accumulate, animate and activate our poetical and political understanding of the world.” As a response to that, the layered visual campaign developed was trying to both map knowledge acquired during the past lectures, and project on a fictional level thanks to a visual pollution which was growing exponentially on all the mediums used.

Designed in collaboration with Sophie Rogg, Olya Troitskaya and Martin Huger.